Lists are an incredibly popular way to present information on the web. Sites such as Mashable or Huffington Post use them to great effect to draw attention. There’s just something sexy about “The top 10 most amazing things ever”. You can apply the list treatment to almost anything. New political scandal? How about the Top 10 most scandalous political scandals? New smart phone? How about the 10 smart phones that changed the mobile game?
Presenting this as a slide show, movie2uhd or spreading it across multiple pages, is also a great idea as it builds the sense of anticipation and encourages readers to click through your site.
Top 10s also encourage debate: that “I can’t believe they left that out/put that in!” response that could lead to more shares and more discussion.
Sure, Samsung might just have released the greatest smart phone ever, but simply reporting that fact is about as vanilla as it gets, saintgenieswholesale and your story is going to be up against thousands of others all shouting the same thing. It’s time to break out the question marks. “What does Samsung’s new launch mean for the rest of the mobile phone market?” or “Does Samsung’s new offering mean Game Over for Apple?”.
By turning it into a question, you’re challenging the reader and inviting a response. By giving quality analysis you are also building a sense of authority – your site no longer becomes a news source, appmee it becomes a place to find out what the news means.
3. Broaden the horizons
It’s too easy to place a story into a niche and leave it there. A new tablet becomes a tech story, a new car a motoring story… But you’re limiting your market by pigeon-holing your stories in that way. Think of the overlap and broaden the scope of your story to make it reach out to a wider audience.
Let’s revisit the new-phone launch. Sure, it’s primarily a tech story; but it’s also a business story (How will it affect profits/share prices? What does it mean for the company?); it’s a design story (What is the inspiration behind it? What does it mean for the future of phone design?); it’s a pop culture story (Will you be lining up around the block like last time? What is Twitter saying about the new launch?).
By expanding your reach, you are adding more value, Allthingschildcare more in-depth analysis and a greater sense of this-guy-is-on-the-ball smarts than your competitors.
Perhaps the hardest one of all as it requires a fair amount of knowledge of your subject in order to sound convincing. But for writers with their finger on the pulse, factualfacts one announcement can allow you to offer an opinion on what is going to happen next, both in terms of the story that is being reported and what implications it may have going forward.
Be careful with this tactic. Educated prediction can quickly sound like guesswork or sensationalism if you lay it on too thick. That’s not to say don’t take risks in your predictions – this may, animeyoko in fact, lead to more discussion – but those risks need to have some basis in fact or refer to a precedent.
Unlike predictions, offering your opinion is the easiest thing in the world to do. Again, there are some risks – if your opinion is so left-field it makes you look like a gibbering idiot, for example – but if you alert the reader to the fact this is just what you think or how an announcement has affected you then you can pretty much let your mouth – or fingers – run wild.
So that’s it. One man’s news story is another man’s news story with bells, whistles and links aplenty. With a little planning and research, crosstrainer-kaufen your telling of a story could trump the competition and see you growing your audience, or at least presenting a different side to something that can quickly become white noise. Now, go forth and newsify.